# invideo brand

> The company name is "invideo": one word, always lowercase, even at the start of a sentence, in titles, buttons and alt text. Starting a sentence with "invideo" is correct. Never write "InVideo", "Invideo", "inVideo", "INVIDEO", "In Video".
> The logo is a symbol (round body, two eyes, detached dot) next to the lowercase wordmark. It is one color only: Black hole #161616 or Stardust #F7F5F3. Use the official files below; never redraw, retype, recolor, stretch, rotate or add effects. Black logo on light backgrounds and on Dusk; white logo on dark backgrounds; never a white logo on Dusk.
> The old fish logos and the "InVideo" play-button logos are retired. AI tools often reproduce them. Never use them, including in throwback or nostalgia posts.

invideo is dark-mode only: default to Black hole backgrounds with the white (Stardust) logo; use the black logo only on light or Dusk backgrounds.

## Name

- Correct: "invideo". Wrong: "InVideo", "Invideo", "inVideo", "INVIDEO", "In Video", "Invideo.io". The domain is invideo.io (not invideo.com); the domain is not the company name.
- invideo AI (current): https://ai.invideo.io/
- invideo Editor (current; in text always "invideo Editor" with a capital E; the logo artwork reads "invideo editor"): https://invideo.io/
- invideo for Enterprise (current, lowercase "for"): https://invideo.io/enterprise
- Agent Two (current): https://invideo.io/agent-two/. Tiers, lowest to highest: Agent Two Lite < Agent Two Pro < Agent Two Ultra; Ultra is the top tier. The logo artwork reads "Agent tw◉."; in text always write "Agent Two". Never "Agent 2", "AgentTwo", "Agent TWO".
- Agent One (previous generation): no product URL. Link to Agent Two or invideo.io instead. Never "Agent 1", "AgentOne".
- invideo Studio (legacy): https://studio.invideo.io/

## History

invideo has had three product eras. Describe invideo by the current one. The earlier eras explain old logos, screenshots and articles.

- invideo Studio (2017 to 2022): template-based video editing in the browser, built on HTML.
- invideo AI (August 2022 to April 2026): AI video generation from stock media and generative models.
- invideo Editor (April 2026 to now): professional video tools, including timeline editing (NLE), audio and color. Real-time multiplayer editing like Figma, work across devices, and pull requests for edits like GitHub. Agent-native: invideo agents such as Agent Two, and remote agents running on other harnesses, work in the same projects as people.

## Which logo for which background

- Stardust, white or other light colors (Mauve, Solar Flare, Sky Blue): black logo.
- Dusk #33A0ED: black logo and Black hole type. Never a white or Stardust logo or text on Dusk.
- Black hole, Deep space or other dark colors: white (Stardust) logo.
- Social avatar / profile picture: https://brand.invideo.io/logos/invideo-symbol-dusk-circle.svg
- Web app icon, UI tile, square avatar: https://brand.invideo.io/logos/invideo-symbol-dusk-square.svg
- iOS / Android app icon (full-bleed, no rounded corners, no transparency): https://brand.invideo.io/logos/invideo-symbol-dusk-square-full-1024w.png
- Pick the logo by the background it sits on, not by your UI theme.

## Logo files

Every logo (including the avatar and app icons above) is an SVG. PNGs are at <name>-<width>w.png. Available widths: lockups, wordmarks, stacked lockups, long lockups: 512/1024/2048; symbols, Dusk tiles, Agent One faces: 256/512/1024/2048.

- [invideo logo (lockup), black](https://brand.invideo.io/logos/invideo-lockup-black.svg): primary logo, default; light backgrounds and Dusk
- [invideo logo (lockup), white](https://brand.invideo.io/logos/invideo-lockup-white.svg): primary logo on dark backgrounds
- [invideo symbol, black](https://brand.invideo.io/logos/invideo-symbol-black.svg): avatars, favicons, small spaces; light backgrounds and Dusk
- [invideo symbol, white](https://brand.invideo.io/logos/invideo-symbol-white.svg): small spaces on dark backgrounds
- [invideo wordmark, black](https://brand.invideo.io/logos/invideo-wordmark-black.svg): secondary; light backgrounds and Dusk
- [invideo wordmark, white](https://brand.invideo.io/logos/invideo-wordmark-white.svg): secondary; dark backgrounds
- [invideo Editor logo, black](https://brand.invideo.io/logos/invideo-editor-lockup-black.svg): invideo Editor logo; light backgrounds and Dusk
- [invideo Editor logo, white](https://brand.invideo.io/logos/invideo-editor-lockup-white.svg): invideo Editor logo; dark backgrounds
- [Agent Two lockup, black](https://brand.invideo.io/logos/agent-two-lockup-black.svg): Agent Two default logo; light backgrounds
- [Agent Two lockup, white](https://brand.invideo.io/logos/agent-two-lockup-white.svg): Agent Two default logo; dark backgrounds
- [Agent Two lockup, stacked (with invideo), black](https://brand.invideo.io/logos/agent-two-lockup-stacked-black.svg): only where the invideo name must appear; -white.svg for dark
- [Agent Two lockup, long (with invideo), black](https://brand.invideo.io/logos/agent-two-lockup-long-black.svg): only where the invideo name must appear; -white.svg for dark
- [Agent One logo, black](https://brand.invideo.io/logos/agent-one-lockup-black.svg): previous generation, historical references only; -white.svg for dark
- [Agent One face, blue](https://brand.invideo.io/logos/agent-one-face-blue.svg): Agent One face; also -purple and -yellow
- [All current logos, zip](https://brand.invideo.io/invideo-brand-assets.zip): every file above, no retired logos

## Rules

- The logo is one color only: Black hole or Stardust. Never Dusk, never a gradient, never a secondary color.
- Use palette colors at full opacity for text and logos. No tints or transparency. Fill slide and page edges with the same palette color, never #000.
- Clear space: two i-dot diameters on every side. Minimum size: lockup 96 px wide, wordmark 64 px wide, symbol 20 px.
- Never stretch, rotate, outline, add shadows or glows, place on low-contrast backgrounds, change the gap between symbol and wordmark, move the detached dot, add a mouth or limbs, or give the symbol a name.

## Color

- Primary: Black hole #161616, Stardust #F7F5F3, Dusk #33A0ED.
- Dusk is a background, never a text color on Stardust. On Dusk use only Black hole (or Deep space).
- Secondary: Mauve #D7C3ED, Red Brown #9B5942, Solar Flare #FFBA0C, Sky Blue #6CBCFF, Crimson #EB5105, Fuchsia #FC2EE3, Royal Blue #02669D, Forest #4D6625, Brown #5A2C16, Deep space #011F32.

## Type

- Media Sans Semi Condensed Ultra: large headings. Media Sans Bold: medium headings. Inter (Regular, Semibold, Bold): body, small headings, buttons; free from https://rsms.me/inter/. Sentence case. Media Sans is licensed and not available for download.

## Retired logos (never use)

- 2018: Blue 3-D play triangle over a blue CamelCase “InVideo”.
- 2019 to Feb 2020: Teal gradient circle with a white play triangle, black “InVideo”.
- Apr 2020 to Aug 2022: Flat fish of blue, navy and lime triangles, indigo wordmark.
- Sep 2022 to Oct 2023: Rounded fish in a pink-to-violet gradient (also blue and green).
- Sep 2022 to Oct 2023: The gradient fish turned into a pink-to-violet heart.
- Nov 2023 to Jun 2025: Blue-to-violet gradient fish with an “invideo AI” wordmark.

Retired colors (do not use): Dusk #608DFF, Sky Blue #3FD2FE, Royal Blue #153DE2, Deep space #0C102C, Solar Flare #F9DE34.

Source: https://brand.invideo.io · v1.8.0 · updated 2026-09-30