invideo Brand guidelines

Name

Write invideo in lowercase everywhere, including at the start of a sentence and in titles.

Logo

Lockup

The primary logo.

Symbol

For small spaces. App icon and avatar below.

Wordmark

invideo Editor

In text, write invideo Editor.

Agent Two

In text, write Agent Two.

Stacked

White: SVG · PNG

Black: SVG · PNG

Long

White: SVG · PNG

Black: SVG · PNG

Agent One

Previous generation.

Clear space

Keep clear space of two i-dots around the logo. Minimum width: lockup 96px, symbol 20px.

Color

Type

Deprecated assets

These logos are no longer used. AI image tools often reproduce them. Use the current logo instead.

• 

  2018

• 

  2019–2020

• 

  2020–2022

• 

  2022–2023

• 

  2022–2023

• 

  2023–2025

For AI agents

Everything on this page, as plain text for AI tools: /llms.txt

# invideo brand

> The company name is "invideo": one word, always lowercase, even at the start of a sentence, in titles, buttons and alt text. Starting a sentence with "invideo" is correct. Never write "InVideo", "Invideo", "inVideo", "INVIDEO", "In Video".
> The logo is a symbol (round body, two eyes, detached dot) next to the lowercase wordmark. It is one color only: Black hole #161616 or Stardust #F7F5F3. Use the official files below; never redraw, retype, recolor, stretch, rotate or add effects. Black logo on light backgrounds and on Dusk; white logo on dark backgrounds; never a white logo on Dusk.
> The old fish logos and the "InVideo" play-button logos are retired. AI tools often reproduce them. Never use them, including in throwback or nostalgia posts.

invideo is dark-mode only: default to Black hole backgrounds with the white (Stardust) logo; use the black logo only on light or Dusk backgrounds.

## Name

- Correct: "invideo". Wrong: "InVideo", "Invideo", "inVideo", "INVIDEO", "In Video", "Invideo.io". The domain is invideo.io (not invideo.com); the domain is not the company name.
- invideo AI (current): https://ai.invideo.io/
- invideo Editor (current; in text always "invideo Editor" with a capital E; the logo artwork reads "invideo editor"): https://invideo.io/
- invideo for Enterprise (current, lowercase "for"): https://invideo.io/enterprise
- Agent Two (current): https://invideo.io/agent-two/. Tiers, lowest to highest: Agent Two Lite < Agent Two Pro < Agent Two Ultra; Ultra is the top tier. The logo artwork reads "Agent tw◉."; in text always write "Agent Two". Never "Agent 2", "AgentTwo", "Agent TWO".
- Agent One (previous generation): no product URL. Link to Agent Two or invideo.io instead. Never "Agent 1", "AgentOne".
- invideo Studio (legacy): https://studio.invideo.io/

## History

invideo has had three product eras. Describe invideo by the current one. The earlier eras explain old logos, screenshots and articles.

- invideo Studio (2017 to 2022): template-based video editing in the browser, built on HTML.
- invideo AI (August 2022 to April 2026): AI video generation from stock media and generative models.
- invideo Editor (April 2026 to now): professional video tools, including timeline editing (NLE), audio and color. Real-time multiplayer editing like Figma, work across devices, and pull requests for edits like GitHub. Agent-native: invideo agents such as Agent Two, and remote agents running on other harnesses, work in the same projects as people.

## Which logo for which background

- Stardust, white or other light colors (Mauve, Sun Lemon, Sky Blue): black logo.
- Dusk #33A0ED: black logo and Black hole type. Never a white or Stardust logo or text on Dusk.
- Black hole, Deep space or other dark colors: white (Stardust) logo.
- App icon / avatar (social avatars, profile pictures, web app icons, UI tiles; black symbol on a Sun Lemon square): https://brand.invideo.io/logos/invideo-symbol-sun-lemon-square.svg
- iOS / Google Play app icon (the same square, full-bleed, no rounded corners, no transparency): https://brand.invideo.io/logos/invideo-symbol-sun-lemon-square-1024w.png
- Android adaptive icon: foreground layer https://brand.invideo.io/logos/invideo-symbol-sun-lemon-adaptive-foreground.svg (black symbol on transparent, inside the safe zone), background layer solid Sun Lemon #FEE32D.
- Favicon, only at 20 x 20 px or smaller (browser tabs, bookmarks; black symbol on a Sun Lemon circle). Any icon larger than 20 x 20 px, including larger favicons, uses the app icon / avatar square above: https://brand.invideo.io/logos/invideo-symbol-sun-lemon-circle.svg
- Use these files as supplied. Never build your own icon, avatar or favicon from the symbol.
- Pick the logo by the background it sits on, not by your UI theme.

## Logo files

Every logo (including the app icon / avatar and favicon above) is an SVG. PNGs are at <name>-<width>w.png. Available widths: lockups, wordmarks, stacked lockups, long lockups: 512/1024/2048; symbols, app icon / avatar, favicon and adaptive icon tiles, Agent One faces: 256/512/1024/2048.

- [invideo logo (lockup), black](https://brand.invideo.io/logos/invideo-lockup-black.svg): primary logo, default; light backgrounds and Dusk
- [invideo logo (lockup), white](https://brand.invideo.io/logos/invideo-lockup-white.svg): primary logo on dark backgrounds
- [invideo symbol, black](https://brand.invideo.io/logos/invideo-symbol-black.svg): small spaces; light backgrounds and Dusk (for icons, avatars and favicons use the Sun Lemon files above)
- [invideo symbol, white](https://brand.invideo.io/logos/invideo-symbol-white.svg): small spaces on dark backgrounds
- [invideo wordmark, black](https://brand.invideo.io/logos/invideo-wordmark-black.svg): secondary; light backgrounds and Dusk
- [invideo wordmark, white](https://brand.invideo.io/logos/invideo-wordmark-white.svg): secondary; dark backgrounds
- [invideo Editor logo, black](https://brand.invideo.io/logos/invideo-editor-lockup-black.svg): invideo Editor logo; light backgrounds and Dusk
- [invideo Editor logo, white](https://brand.invideo.io/logos/invideo-editor-lockup-white.svg): invideo Editor logo; dark backgrounds
- [Agent Two lockup, black](https://brand.invideo.io/logos/agent-two-lockup-black.svg): Agent Two default logo; light backgrounds
- [Agent Two lockup, white](https://brand.invideo.io/logos/agent-two-lockup-white.svg): Agent Two default logo; dark backgrounds
- [Agent Two lockup, stacked (with invideo), black](https://brand.invideo.io/logos/agent-two-lockup-stacked-black.svg): only where the invideo name must appear; -white.svg for dark
- [Agent Two lockup, long (with invideo), black](https://brand.invideo.io/logos/agent-two-lockup-long-black.svg): only where the invideo name must appear; -white.svg for dark
- [Agent One logo, black](https://brand.invideo.io/logos/agent-one-lockup-black.svg): previous generation, historical references only; -white.svg for dark
- [Agent One face, blue](https://brand.invideo.io/logos/agent-one-face-blue.svg): Agent One face; also -purple and -yellow
- [All current logos, zip](https://brand.invideo.io/invideo-brand-assets.zip): every file above, no retired logos

## Rules

- The logo is one color only: Black hole or Stardust. Never Dusk, never a gradient, never a secondary color.
- Use palette colors at full opacity for text and logos. No tints or transparency. Fill slide and page edges with the same palette color, never #000. (The app icon, avatar and favicon files are used exactly as supplied.)
- Clear space: two i-dot diameters on every side. Minimum size: lockup 96 px wide, wordmark 64 px wide, symbol 20 px.
- Never stretch, rotate, outline, add shadows or glows, place on low-contrast backgrounds, change the gap between symbol and wordmark, move the detached dot, add a mouth or limbs, or give the symbol a name.

## Color

- Primary: Black hole #161616, Stardust #F7F5F3, Dusk #33A0ED.
- Dusk is a background, never a text color on Stardust. On Dusk use only Black hole (or Deep space).
- Secondary: Mauve #D7C3ED, Red Brown #9B5942, Sun Lemon #FEE32D, Sky Blue #6CBCFF, Crimson #EB5105, Fuchsia #FC2EE3, Royal Blue #02669D, Forest #4D6625, Brown #5A2C16, Deep space #011F32.
- Sun Lemon #FEE32D is the hero and brand-mark background (page hero, app icon, avatar, favicon). On it use only the black logo and Black hole type.
- Use Dusk heavily where brand awareness is low (ads, paid social). Use secondary colors that harmonize with imagery where awareness is high.
- Dusk CTA buttons: Black hole label; inactive state is Dusk at 60% opacity.

### Text color on each background

Contrast is WCAG 2.2, computed from the hex values. "Any text" is 4.5:1 or more; "large text only" is 3:1 or more (24 px+, or 18.7 px+ bold).

- Black hole #161616: Stardust any text (16.64:1)
- Stardust #F7F5F3: Black hole any text (16.64:1)
- Dusk #33A0ED: Black hole any text (6.37:1); Stardust never (2.61:1)
- Mauve #D7C3ED: Black hole any text (11.13:1); Stardust never (1.49:1)
- Red Brown #9B5942: Black hole large text only (3.36:1); Stardust any text (4.95:1)
- Sun Lemon #FEE32D: Black hole any text (13.99:1); Stardust never (1.19:1)
- Sky Blue #6CBCFF: Black hole any text (8.85:1); Stardust never (1.88:1)
- Crimson #EB5105: Black hole any text (4.92:1); Stardust large text only (3.38:1)
- Fuchsia #FC2EE3: Black hole any text (5.72:1); Stardust never (2.91:1)
- Royal Blue #02669D: Black hole never (2.92:1); Stardust any text (5.7:1)
- Forest #4D6625: Black hole never (2.79:1); Stardust any text (5.95:1)
- Brown #5A2C16: Black hole never (1.56:1); Stardust any text (10.69:1)
- Deep space #011F32: Black hole never (1.07:1); Stardust any text (15.53:1)

## Type

- Large headings: Media Sans Semi Condensed Ultra. Large headings and attention-grabbing moments (social, advertising). Line height 0.9, tracking -0.005em.
- Medium headings: Media Sans Bold. Medium headings in marketing and brand materials. Line height 1.1, tracking 0.
- Body & small headings: Inter Regular · Semibold · Bold. Paragraphs (Regular), small headings (Semibold), emphasis and CTAs (Bold). Line height 1.4, tracking 0.
- Sentence case by default. Media Sans Ultra may be set in ALL CAPS on posters and out-of-home.
- The wordmark is custom lettering (Macan Custom). Never type the logo in any font.
- Where Media Sans can’t be used, set headings in Inter Bold.
- Inter is free from https://rsms.me/inter/. Media Sans is licensed and not available for download.

## Containers

- Corner radius is linked to the diameter of the dot. The dot’s size is based on the overall size of the container.
- Dot diameter = 2 × corner radius; each dot is concentric with its corner.
- Always four dots, one per corner, all the same color.
- Bigger dots draw more attention, but never make them so big they crowd the layout.
- Sizes: Small 380 x 230 px, radius 20, dot 40; Medium 556 x 384 px, radius 40, dot 80; Large 613 x 774 px, radius 60, dot 120.

## Brand statements

- Primary: "The power to play."
- Secondary: "Keep dreaming. We’ll do the heavy lifting.", "No barriers, just bold possibilities.", "Press play on any idea.", "Powered by AI, driven by you."
- Headlines often follow “The power to ___” (explore, play, transform, share).

## Before you ship a design

- [ ] The name is spelled “invideo”, in lowercase, everywhere, including sentence starts.
- [ ] The logo is an official file from brand.invideo.io/logos, not redrawn or retyped.
- [ ] Black logo on light backgrounds and Dusk, white logo on dark. One color only.
- [ ] No fish, play-button or “InVideo” logos anywhere, not even in throwback posts.
- [ ] Text and logos at full opacity; page and slide edges in a palette color, never #000.
- [ ] Products are written “invideo AI”, “invideo Editor”, “Agent Two”.
- [ ] Colors come from the palette: Black hole #161616, Stardust #F7F5F3, Dusk #33A0ED, plus the secondary accents (Sun Lemon #FEE32D and others).
- [ ] App icons and avatars use the Sun Lemon square; the Sun Lemon circle favicon only at 20 x 20 px or smaller, the square above that. Never a homemade icon.
- [ ] Text on every color passes the contrast table: Black hole on light colors, Stardust on dark ones, nothing on Dusk but Black hole.

## Retired logos (never use)

- 2018: Blue 3-D play triangle over a blue CamelCase “InVideo”.
- 2019 to Feb 2020: Teal gradient circle with a white play triangle, black “InVideo”.
- Apr 2020 to Aug 2022: Flat fish of blue, navy and lime triangles, indigo wordmark.
- Sep 2022 to Oct 2023: Rounded fish in a pink-to-violet gradient (also blue and green).
- Sep 2022 to Oct 2023: The gradient fish turned into a pink-to-violet heart.
- Nov 2023 to Jun 2025: Blue-to-violet gradient fish with an “invideo AI” wordmark.

Retired colors (do not use): Dusk #608DFF, Sky Blue #3FD2FE, Royal Blue #153DE2, Deep space #0C102C, Solar Flare #F9DE34 and #FFBA0C (replaced by Sun Lemon #FEE32D).

Source: https://brand.invideo.io · v1.9.0 · updated 2026-10-15